Translational research for the scaling of digital health applications

Context

Scaling digital health apps requires a multi-faceted approach that includes stakeholder collaboration, regulatory compliance, integration with existing healthcare systems, customization and personalization, and continuous evaluation and improvement. By implementing these strategies, business models for digital health apps can be successfully established so that they have a significant impact on improving healthcare. In this context, we are looking for suitable candidates to work at the translational interface to design and develop strategies and business models for our web and mobile-based digital prevention platform.

Tasks

As part of your Master's thesis, you will be responsible for the conception and development of various aspects. In cooperation with experts, potential customers and all relevant stakeholders, concepts for medical device manufacturers in the German healthcare sector must be developed and evaluated. We need support in the following areas, in which everyone can contribute according to their strengths:

• You will work in a team of experts to develop strategic concepts (business models, marketing strategy, etc.) and their implementation.
• You will implement these concepts as part of a field study.
• You conduct expert interviews, user surveys or user tests to evaluate the effectiveness of the concepts.
• You will document the results in accordance with good scientific practice.

Prerequisites

• Ability to think and work independently.
• Good knowledge of German or English.
• High level of self-motivation and commitment.
• Knowledge of methods and tools for developing these artifacts or interest in learning them.
• Interest in business development, especially in the field of digital health.
• Own creative and innovative approaches within the project.
• Familiarity with design tools such as Sketch, Figma or Adobe XD or interest in learning them.
• Familiarity with survey methods and tools such as Limesurvey, Google Forms, etc.
• Interest in cross-functional collaboration with experts in healthcare, technology and science.
• Ability and desire to work in a team-oriented manner.